Stephanie Fletcher

A calm, empowering Squarespace site and brand for a psychology practice helping women move through life's biggest transitions.

Client

Stephanie Fletcher Psychology

Industry

Healthcare · Psychology

Scope

Brand Identity · Website Design

Platform

Squarespace · Custom Code

The Project

Stephanie Fletcher is a psychologist supporting women through anxiety, depression, life transitions, relationships, career change, and grief — work that asks a lot of trust from someone visiting the site for the first time. The brand and site needed to feel warm and human rather than clinical, while still reading as credible to women searching for real support in a difficult moment.

This was a brand identity and website build rather than a full case study — a soft, botanical visual identity paired with a Squarespace site organized around her services, therapeutic approach, and Passion Project sessions, with in-person appointments in Melbourne and online sessions across Australia and worldwide.

Brand Identity

A brand built to feel warm, human, and considered.

The logo design, color, and type were developed together to feel warm and human rather than clinical — a soft ivory and blush foundation grounded by deep navy and sage, with a touch of gold foil to keep the identity feeling considered and elevated.

Ivory
#F8F8F4

Blush
#E7C5BC

Sage
#BBC6C3

Midnight
#303C54

“

“Angela created a stunning, beautiful website for me. Working with her was seamless, engaging, insightful and fun. I am very grateful to Angela for her amazing work. Recommended without hesitation.”

Stephanie Fletcher

1

Integrated Practice Site

100%

Client-Editable Site

[X]

Pages Designed