Custom Squarespace DesignYou know your business. Let’s build the website around it.
A fully custom website process for businesses that need more than implementation, from strategy and structure to visual direction, design and a polished Squarespace build.
More than a website.
A clear direction for your business online.
No template to squeeze into and no formula to follow — the strategy, structure and design all come from your business.
Start a Project →Strategy before screens
Clarify what the site needs to accomplish, who it needs to reach, and how the content should work before design decisions are made.
A design built around your business
No predetermined template or visual formula. The direction grows from your brand, audience, content and goals.
A site made to keep working
Thoughtful Squarespace development, responsive design and a manageable backend mean the finished site works beyond launch.
Your Starting PointYou don’t need to arrive with the website figured out.
You’re looking for an expert to lead the process — strategy and creative direction, not simply someone to execute instructions. If any of these sound familiar, custom is built for exactly where you are.
You know what your business does.
But translating that into a clear website feels harder.
Your current site has been outgrown.
The business has evolved, but the website hasn’t kept up.
The pieces don’t quite connect.
Brand, content, services or ideas exist — they just need a stronger structure.
Strategy, design and development. All working together.
Strategy + Structure
Discovery, goals, audience, sitemap, content direction and user flow.
Custom Design
Original visual direction built around your brand, content and business — designed responsively from the start.
Squarespace Development
Native Squarespace where it works best, custom code where it meaningfully improves the design or functionality.
Launch + Handoff
SEO foundations, testing, integrations, launch support and personalized training so you can confidently manage the site afterward.
ScopeProjects typically include up to 6 core pages, with additional pages and functionality scoped as needed.
Selected WorkPretty should perform. Every project starts with a problem worth solving.
The ProcessFrom business goals to a website built around them.
Four focused phases, with clear decisions made before design begins and feedback built in all the way through.
01Phase oneDiscover
Understand the business, audience, goals, content and what’s working — or not working — now.
02Phase twoDefine
Shape the site structure, content priorities and creative direction before moving into full design.
03Phase threeDesign + Build
Create the visual system and bring it to life in Squarespace, with feedback built into the process.
04Phase fourRefine + Launch
Test across devices, polish the details, prepare for launch and make sure you’re comfortable managing what comes next.
InvestmentA custom website built from the strategy up.
Starting at$5,200
Final investment depends on site size, content needs, functionality and the level of custom development required.
Every project includes- ✓
Up to 6 custom-designed core pages
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Strategy call + discovery questionnaire
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Website copy helper guide
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Responsive design for every screen
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SEO foundations
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Forms, newsletter + 3rd-party integrations
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Domain setup
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Custom Squarespace training videos
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ADA-compliant design
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20% off your annual Squarespace plan
Branding EssentialsBrand support, when you need it.
For businesses that need a stronger visual foundation before we move into website design.
Brand discovery + audience exploration
Custom moodboard + visual direction
Custom wordmark/logo concepts
Primary logo, secondary logo, submark + favicon
Typography + custom color palette
Mini brand/style guide
Final logo files for web + print
Add-on$1,200
Available as an add-on to Custom Web Design.
Optional Add-OnCustom design is the right path when you need more than the build.
Custom is likely a fitYou want the direction created with you.
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You need help defining the website direction
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Your site needs strategy as well as design
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You’re open to exploring the best solution
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You want a website built specifically around your business
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You want an expert to lead the process, not just execute instructions
Sounds like you? Let’s talk about where your business is headed.
Different starting pointAlready have the direction?
If you’ve already developed a substantial website concept with AI, you may not need a full custom design process.
Explore AI to Squarespace →Different starting pointAlready have a site that mostly works?
If your Squarespace site just needs refinements, fixes or a fresh set of eyes, you may not need a full redesign.
Explore Squarespace SOS →Frequently Asked Q'sBefore we start the strategy.
The questions most people ask before committing to a fully custom project.
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Not all of it. Custom design leaves room to shape the content direction together during strategy. You’ll provide the copy and images, and I’ll help you identify what’s needed, what’s missing and how it should be structured before design begins.
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Great — the design is built around it. Your existing logo, colors and typography become the foundation, and the custom direction shapes how that brand comes to life across the site.
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Yes. Branding can be added before your website project — including a custom wordmark logo, color palette, typography and a brand board — so the site and identity are developed together.
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Fully. There’s no predetermined template or visual formula. The layout, visual system and page structure are designed from your brand, audience, content and goals.
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Yes — when it adds real value. I use native Squarespace wherever it works well and custom code for details or functionality Squarespace can’t handle on its own, without making the site fragile or hard to manage.
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Most projects take 6-8 weeks after onboarding. Timing depends on site size, content readiness and any add-ons like branding. I’ll confirm a timeline once we’ve scoped the project.
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You’ll get personalized training so you can confidently manage the site, plus post-launch support. If you need help later with refinements or troubleshooting, Squarespace SOS is available.
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It comes down to your starting point. Custom is for when you need the strategy and visual direction created. AI to Squarespace is for when you’ve already developed a strong website concept with AI and need it built properly. Squarespace SOS is for when your current site mostly works and just needs focused expert help.
You don’t need to have the website figured out before we talk.
Tell me about your business, what you have now and where you want to go. We’ll figure out the right next step from there.
Start a Project →Lydia F · Business Owner