Rwanda Girls Initiative & GGAST
Two sister sites, one shared system — connecting a U.S.-based nonprofit with the Rwandan school it supports.
The ChallengeOne mission, two sites, two very different audiences.
Rwanda Girls Initiative and Gashora Girls Academy of Science and Technology (GGAST) are two sides of the same mission — one raises support and awareness with donors and partners in the U.S., the other runs the all-girls boarding school on the ground in Rwanda. Without a shared system tying them together, the two sites risked feeling like unrelated organizations instead of one connected effort.
The Approach
01 — Cross-Site System
Built to feel like one organization
Shared layout patterns, navigation logic, and typography were carried across both sites, so a visitor moving between “Visit GGAST” and “Visit Rwanda Girls Initiative” experiences one continuous organization — not two disconnected properties.
02 — Audience-Specific DesignOne system, two different jobs to do
Rwanda Girls Initiative was built to lead with story and impact for donors and partners, while GGAST was structured around admissions, academics, and campus life for prospective families — each site organized around what its actual audience needs, inside the same shared design system.
03 — Implementation
Two teams, two continents, one set of tools
Both sites were built natively in Squarespace, so the Rwanda Girls Initiative team in the U.S. and the GGAST team in Rwanda can each update their own site independently — stories, achievements, and events — without needing a developer or waiting on each other.
The OutcomesOne system, working across two continents.
Built a shared design system carried across both rwandagirlsinitiative.org and ggast.org, so the two sites read as one connected organization.
Structured each site around its own audience — donor storytelling for Rwanda Girls Initiative, admissions and academics for GGAST.
Designed both sites mobile-first, for supporters and prospective families browsing from anywhere in the world.
Built natively in Squarespace so teams on two continents can update their own site independently, without a developer.
