Wound Direct
Building a cohesive brand-to-web system for a specialty healthcare practice — from logo to launch.
The ChallengeA specialty practice without a visual identity to match its expertise.
Wound Direct came to the studio without an established brand — no logo, no consistent visual language, and no website that reflected the level of care and precision the practice delivers to patients and referring providers.
The goal was to build a complete identity from the ground up: a mark and color system that felt clinical without being cold, paired with a website that could clearly communicate services, build trust with new patients, and hold up alongside larger healthcare organizations.
The Approach
01 — Brand IdentityA mark for credibility
Logo design and a full identity system — typography, color, and supporting marks — were developed to feel precise, modern, and trustworthy, giving the practice a visual foundation to build every future touchpoint on.
02 — Website DesignA site that leads with clarity
The site architecture was built around how patients and referral partners actually search for care — leading with services, credibility markers, and a clear path to contact, rather than burying it under generic healthcare-template patterns.
03 — Implementation
Built to be maintained, not just launched
The site was built natively in Squarespace with selective custom code, so the Wound Direct team can update services, staff, and content on their own — without needing to call a developer for routine changes.
Brand SystemA palette that feels clinical, never cold.
Color, type, and logo lockups were developed together so the brand would read consistently across the website, print collateral, and provider-facing materials.
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Wound DirectCohesive Brand System
Client-Editable SitePages DesignedThe OutcomesThe unglamorous details that hold it together.
Completed a full domain registrar migration, from Cloudflare to GoDaddy, with zero email or site downtime.
Reconfigured MX, TXT, SPF, and DKIM records to preserve email deliverability through the transition.
Connected a live donation pathway through Little Green Light ahead of launch.
Verified Constant Contact and set up redirects so the site launched on a new domain without losing existing traffic.
